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THE EVENT WAS SPONSORED BY YAHOO & PING! LONDON AND WAS HELD ON THE RAINY NIGHT OF 19TH AUGUST. AFTER SOME VALIANT PLAY IT WAS DESIGN STUDIO FIVEFOOTSIX WHO TRIUMPHED IN THE FINAL AGAINST RUNNER-UP THE FOREST. OTHER TEAMS TO TAKE PART WERE WIEDEN + KENNEDY, INTERBRAND, EXPOSURE, YES, 300 MILLION, AND OF COURSE HE SAID—SHE SAID!
 
Battle of the agencies
Battle of the agencies detail 2
Battle of the agencies detail 1