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THE FONT RM REGULAR WAS ORIGINALLY DESIGNED AS PART OF ICON MAGAZINES 'RETHINK' FEATURE. ICON COMMISSIONED MASH CREATIVE TO ‘RETHINK’ THE ROYAL MAIL IDENTITY AS PART OF THEIR ONGOING FEATURE. MARK BLOOM EXPLAINS, 'THE CHARACTERS 'R' & 'M' WERE ACTUALLY THE STARTING POINT WHEN DESIGNING THE FONT AS THE INTENTION WAS TO KEEP SOME OF THE SAME CHARACTERISTICS OF THE EXISTING ROYAL MAIL LOGO TO SHOW EVOLUTION. I WANTED TO CREATE A TIMELESS LOGOTYPE THAT WOULDN'T SHOW ITS AGE IN YEARS TO COME - AFTER LOOKING THROUGH MY FONT COLLECTION I COULDN'T SEEM TO FIND A SUITABLE SANS-SERIF FONT FOR THE JOB SO I TOOK ON THE CHALLENGE OF CREATING MY OWN FONT - SOMETHING I HAD NEVER DONE BEFORE.'
 
RM Regular poster
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